Why did we change our name to Linkonaut?

Why the name change to Linkonaut?

The story of Jellyfish.marketing and Linkonaut

The beginnings of the jellyfish.marketing platform weren’t tied to any business plan or strategy♟️ Our long-term good relationships with suppliers caused the number of clients to grow through word of mouth to the point where Google Sheets were no longer enough. We needed automation because we often had over a hundred supplier and client windows open. The idea of automation came as a way to make our work with large numbers of documents easier. Our “brand” jellyfish.marketing was created in half an hour, and the landing page in another💪 We mainly wanted to navigate the sea of links more efficiently and connect buyers and suppliers effectively. That was in 2020. Without marketing or PR, people began to notice us—and even found competitors for us😄

So we began improving the platform, implementing all client and supplier feedback. More users joined, and we turned a simple automation idea into a real project, brand, and mission. First, we checked whether our name was legally fine (yes, unfortunately only later). It wasn’t.

One of the founders came up with the “jellyfish” idea back in 2020:

On the internet—within texts, articles, and portals—there are countless links pointing to other pages (backlinks). It’s like a sea of links and content. The more links attach to a specific website, the stronger that website becomes and the higher it ranks in search results.

Similarly, a jellyfish swims in the sea. In this analogy, its tentacles capture links leading to the center of its body. The body represents the client’s website. The more links the jellyfish catches, the stronger the client’s site (the jellyfish) becomes.

Later, in 2022, we discovered that an American agency was already using the name “Jellyfish”. And a smart lawyer told us that, logically, we’d never be able to register it as a trademark.

And that’s how Linkonaut was born 🙂

Who’s behind Linkonaut?

Miroslav Jacík has been connecting and building relationships between backlink suppliers and buyers since 2014. In 2016, he teamed up with Kaja Mihalovičová, who took care of clients and managed processes. At the same time, Stano Kubernát was opening 30–100 Excel documents daily, serving as the link between buyers and suppliers. Between 2018–2019, Stano came up with the idea of automation because computers were crashing from document overload. So Miro and Stano created jellyfish.marketing. Its rapid rise is described above 🙂

So who makes up today’s Linkonaut? (links to specific people)

• Miro Jacík and Kaja Mihalovičová: Owners and founders (Strategy / Sales / Marketing / Google Algorithms / Copywriting)
• Stano Kubernát: Initial platform concepts, programmer selection, visual design (landing pages) for jellyfish.marketing
• Jakub Selecký: Current platform manager and development lead
• Veronika Gomez: Senior copywriter (blogs)
• Michal Oravec: Platform programmer
• Marián Ligocký and Natália Czán: New visuals and programming of Linkonaut landing pages
• Divino Agency: Brand redesign, creation of design manual, and the new Linkonaut character concept

Our Vision

Our goal is to guide brands on their cosmic journey toward success, helping them explore uncharted areas of the digital universe and build strong connections in the online world. We want to be the navigator that helps businesses discover new galaxies of visibility, trust, and authority in search engines.

Our Mission

We are Linkonauts – digital explorers mapping the universe of opportunities and connecting brands with their customers through quality link building. We make it easier to navigate the complex SEO space, where every connection brings our clients closer to success. Our mission is clear: to create strong and sustainable connections that help companies reach new orbits of growth and visibility in the online world.